Instead of referring to a general "everybody," when speaking in front of the camera. Make it more personal and use "you." People always like to feel special and by using "you," the person watching at home believes that you are talking to just them.
Did you ever watch Spice World. Where at the end the Spice Girls are talking to the camera. And Posh Spice says, "Hey you in the back with the dress on..." I always thought she was talking to me, and this made me feel special. Then my friend told me she thought that Posh Spice was always talking about her too. You can imagine as a first grader, how special we felt thinking that a Spice Girl was talking to us.
So don't be afraid to pull ideas from a Spice Girl.
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